FAST AND RESPONSIBLE BRAND MANAGEMENT
OF HEALTH SERVICES IN ONE HUB
Terveystalo is a public limited company listed on Nasdaq Helsinki, and the biggest health care company in Finland in terms of partner network and turnover. The company provides a wide range of primary health care and specialized medical care services to corporate and private clients as well as to the public sector. In 2019 Terveystalo had operations in 300 locations across Finland. The company also provides digital services for its customers. In 2019, 1.2 million individual customers did business with Terveystalo, and 3.7 million doctor visits were made. In Terveystalo works more than 13,000 health care professionals, about half of whom are self-employed. Terveystalo services have the Key Flag Symbol and the company is a member of the Association for Finnish Work.
Why did Terveystalo switch to Gredi Content HUB?
“We aimed for centralizing the materials and an easy-to-use service that works with a web browser,” begins Satu Laurila, communications expert at Terveystalo. “It was also important to us that no one in Terveystalo needs to login with separate user IDs but can access the service directly with a single sign-on (SSO).”
The Brand and Digital Asset Management service created by Gredi includes a brand manual, logos and images, instructions, office materials and, of course, a search function among other features. Searching massive amount of material is quick. “Anyone can use the search, and also find material, it has now been made easy”, Satu says.
Brand compliant material deliveries guaranteed
“We have several large service entities and a lot of materials like images. A good search function is an important feature for usability and availability”, says Satu. Visual designer Marina Lönn and Satu tell us that Terveystalo marketing and communications team gets lots of enquiries for pictures and logos for the most diverse uses.
“In addition to external marketing these are used internally by other offices and in all business segments. Previously logos and images had to be emailed as large attachments that didn’t always reach the destination mailbox. Now we can ensure good brand management by sending quick links to images and logos directly from the system, and the latest versions of the materials are always available”, Satu and Marina explain.
Secure lifecycle and version management
Terveystalo’s Digital Asset Management solution has a clear structure. Materials are easy to circulate internally and share with partners. Material lifecycle management is possible from drafts to the finished version and eventually to the archive. Version and lifecycle management of materials is important to Terveystalo and there are common procedures for that. The image usage policy is also clearly defined.
“We want the images to have our brand colors and the images to represent Finnish healthcare. The photographers take pictures, we select from these, and upload the desired pictures to Gredi solution. In this way we ensure that all images are up-to-date, we have the rights to use them, and that they are available for everyone”, says Marina.
“In the healthcare business, there are strict rules what can be shown in the pictures! Our own people are really careful with this. For example, nurses must not wear rings on their fingers, not even in the pictures. That is why we cannot always use pictures from public image banks, instead we need our own image production”, Satu reveals.
With the growing number of new locations, new people will be employed by Terveystalo all the time. “Images of a specialist who has left the company must be deleted in the image archive so that the images would not be used accidentally”, Satu points out.
The service scales flexibly together with customer needs
From 2018 to 2019, the number of Terveystalo locations increased by more than 40, and the number of people by more than 3,000. What are the needs for brand management in relation to acquisitions? “When new locations are incorporated, Gredi’s solution will immediately provide us with specific materials, such as logos and instructions for the general look & feel of the new location. One example is the instructions for wall signage. When the partners come to make the wall graphics, it is easy for them to follow our brand”, Satu illustrates.
Satu and Marina note that the start has been good. “The target is to expand the utilization of the service. We immediately realized how much material we have and how we can now easily make it available to all teams. Now we are expanding the usage further”, says Satu. “I can’t imagine what we would do without Gredi? It’s extremely valuable for everything related to use of images”, Marina says.
Satu has good advice for new customers. “Getting started requires some planning. Once you get started I think there will be lots of opportunities to use it for any feasible way, after you just initially upload your stuff! For example, companies of our size can have a lot of materials on network drives and that’s not the best way to store them, let alone share them. A browser-based solution is much better.”
From 2018 to 2019, the number of Terveystalo locations increased by more than 40, and the number of people by more than 3,000. What are the needs for brand management in relation to acquisitions? “When new locations are incorporated, Gredi’s solution will immediately provide us with specific materials, such as logos and instructions for the general look & feel of the new location. One example is the instructions for wall signage. When the partners come to make the wall graphics, it is easy for them to follow our brand”, Satu illustrates.
Terveystalo manages its brand and digital assets
Satu and Marina note that the start has been good. “The target is to expand the utilization of the service. We immediately realized how much material we have and how we can now easily make it available to all teams. Now we are expanding the usage further”, says Satu. “I can’t imagine what we would do without Gredi? It’s extremely valuable for everything related to use of images”, Marina says.
Satu has good advice for new customers. “Getting started requires some planning. Once you get started I think there will be lots of opportunities to use it for any feasible way, after you just initially upload your stuff! For example, companies of our size can have a lot of materials on network drives and that’s not always the best way to store them, let alone share them. A browser-based solution is much better.”
“After all, no one wants to go back to network drive folders after using Gredi’s mobile and browser-based solution! The service works well, and it’s exactly the same whether you work remotely or in your office”, Satu explains.
“We plan to start using dynamic templates in the future to make things easier for our people. In addition, we want to handle the reviewing of the materials in the future through Gredi”, Satu contemplates.
“Pretty quickly I realized that Gredi is much more than just an image bank! We need a solution that expands according to customer needs. It feels like there are endless possibilities for different uses and the scalability is great!”, Satu says. Marina agrees: “This is a really good thing for us. The more you use it, the more you get!”
