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Find out how digismart Gredi customers have benefited from our solution and
increased the value of their digital assets.

Dynamic brand management and cost-effective marketing

CASE: Aktia

Aktia Bank needed a smart and cost-effective way to produce and manage marketing materials. Digital materials that are used locally in Aktia’s business area. The solution was found from Gredi’s software product family for marketing and brand management. Gredi Haven web service was offered as a cloud service. The service has been developed for marketing, communications and brand management purposes for companies of different sizes.

Dynamic Digital Asset Management solution

Gredi Oy provided Aktia Bank marketing with a solution for dynamic digital asset management. “With Gredi’s solution, we can now more efficiently produce, personalize and manage the materials we need for marketing in different channels. We also ensure effective brand management. We are very pleased with the system and its dynamic way of delivering the branded marketing materials and campaigns to our local offices. It meets their diverse needs,” says Marc Hinnenberg, Marketing Director. Aktia’s own skilled marketing department is even more capable to produce, update and manage all local materials centrally from one location. Gredi’s team trained Aktia’s administrators to support the implementation. “The important decision criteria for the system investment included that it matched our needs. The solution is easy to use and also cost-effective and reliable,” continues Hinnenberg.

Aktia Bank plc is a full-service bank and a listed financial group with a history dating back to 1825. Aktia offers its customers high-quality banking and insurance services as well as real estate brokerage services in about 60 different branch offices, over the phone and in the internet.

Integrated Digital Asset Management and
easy-to-understand processes

CASE: Alko

Alko is a specialized and responsible specialty store chain of alcoholic beverages with 351 stores and 96 service outlets around Finland. Alko Oy is an independent, state-owned Finnish company with exclusive distribution rights for retail sales of beverages containing more than 4.7 % of alcohol. The company employs approximately 2,700 people.

Alko’s product images are centralized in Gredi digital asset management system

The digital asset management provided by Gredi serves as a centralized and shared system for images used by Alko. In addition to product images, company’s website contains abundance of photos from vineyards to grape varieties around the world.

“Photos link from Digital Asset Management directly to alko.fi. When a consumer explores a particular wine, the image of the wine bottle comes from the image bank provided by Gredi and the image information is enriched with product information from Alko’s product management system. All systems work smoothly with each other.”

“We use the material bank to utilize Alko’s image material. Here you will find personal and brand images, logos and promotional videos as well as material related to product training, history and stores. It serves the needs of everyone from media to the Etiketti club,” says integration architect Markku Pekkinen of Alko Oy.

Integrated Digital Asset Management and easy-to-understand processes

The various information systems have integrated data management and they retrieve image data from the material bank always according to the usage case. Intranet and product management systems are used by Alko employees, corporate customers are served by digital order channel Alkovi and alko.fi is utilized by customers who look for product information or general information of drinks and food.

“Before a new product is listed in our range, it will be evaluated. The product image is part of an evaluation process involving professionals from buyers to quality observers. When the photographer has taken a picture of the product, he will save the image to the image bank. When the product has been evaluated, approved for sale, and marketing has processed the product material, it will eventually appear in alko.fi,” says Pekkinen.

An advertising agency also uses the image bank to produce, for example, a brochure about product novelties. The advertising agency is able to extract the image material directly from the same system, where the final marketing material is then stored.

Alko and Gredi have worked together for more than 10 years

According to Pekkinen, it would be difficult to imagine any alternative to digital asset management. It would be impossible to arrange massive imagery and its utilization for several different purposes in a cost-effective way.

“In the retail sector, we live in interesting times in the middle of digitalization. Information is published online and in social media. In such a world, the management of digital material has to be organized.”

“We are really pleased with Gredi’s operations and our customer relationship has been going on for more than 10 years. Gredi’s long-term development work is reflected in the functionality of the service and the integration of the material bank into other systems, which is absolutely key factor for us,” Pekkinen sums up.

TV channel program information for
over 450 magazines and media houses

CASE: Fox Networks Group

FOX Networks Group (FNG) is an international multimedia company of the 21st Century Fox Media Group. FNG develops, produces and distributes more than 350 fully owned or majority-owned documentary, sports, movie and lifestyle channels in Europe, Asia, Latin America and Africa. The media advertising channels in Finland include FOX and National Geographic Channel and the online TV service FOXplay. The content includes a wide range of domestic and international series and movies, documentaries, lifestyle programs and children’s programs.

Gredi’s services streamline Fox marketing

Media company Fox Networks Group utilizes Gredi’s digital asset management in its Finnish operations in a versatile manner. The channels are full of activity and there is a lot to tell about new programmes. At the same time, the marketing and communication materials has to be well organized and easy to find and share.

“Gredi’s digital asset management supports our marketing and communication in many ways. Gredi’s Venetsia is an unbeatable service for all television operators and the media. And in addition we use Gredi’s digital asset management to communicate directly with suppliers and in-house operations,” says Elina Mustelin, Director of Programming & Marketing at Fox Networks Group.

Venetsia is a program information system used by all major Finnish television operators. It provides the latest program information, print quality press photos, and previews of selected programs for over 450 newspapers and media houses.

“When it comes to information, it is convenient to collect information packages of our novelties and distribute them directly to media representatives. Gredi’s digital asset management is an easy-to-use system. Downloading and distributing data works smoothly as expected. And it helps a lot that you don’t have to use many systems separately,” Mustelin continues.

Digital Asset Management also supports material production

Fox also utilizes digital asset management for internal use, and one important application is the production of marketing and sales materials.

All the necessary images, templates and other materials are found in one, centralized location, and the design and production of new materials is smooth. Centralized digital asset management also facilitates commenting on review versions, and the final versions are immediately available to everyone.

A service that is constantly evolving

The introduction of the service went smoothly with Fox and the users quickly adopted the functionalities. Along the way, Fox has introduced new features in digital asset management and expanded its applications.

“We have used Gredi’s services throughout our four-year existence. Collaboration has proceeded smoothly, and Gredi actively helps to develop digital asset management. We are especially interested in the automatic personalization of the material to multiple channels, the new possibilities of the moving image and the integration with our other systems,” says Mustelin.

Digitalization revolutionized the archive

CASE: HELSINKI CITY MUSEUM

The Helsinki City Museum is a museum owned by the City of Helsinki. It focuses on documenting and presenting the history of Helsinki. The museum was founded in 1911. It is dedicated to the preservation and cherishing of the spiritual and material heritage of the Helsinki area. As well as its cultural environment.

The National Digital Library (KDK) is a project initiated by the Ministry of Education and Culture. The aim is to collect information resources for museums, archives and libraries in Finland. In addition the aim is to provide free access to them both in Finland and in Europe. The aim of digitization is not only to make cultural heritage more accessible, but also to ensure its preservation.

The public can browse and view materials collected at the National Digital Library. The material includes objects, pictures, artwork, books, maps and documents, via the Finna search service at finna.fi. The Helsinki City Museum collection is available at hkm.finna.fi.

Photos for all people to see

Since 2008, the City Museum has used Gredi’s Mediaksi digital asset management service to digitally manage its image archive. The museum opened its collection in 2013 in the new Finna.fi search service. A reliable and secure way of transferring images from the museum to the search service was needed. The solution was designed in collaboration with Gredi.

Now digitalized images can be transferred directly to the Finna.fi search service via the API solution provided by Gredi. Images and metadata are routed from the Mediaksi system to a server located in the DataCenter Oy, and the images and metadata are retrieved by Finna system. “The entire API implementation has been designed very flexibly,” says Aki Pohjankyrö, researcher at the photo archive.

The Helsinki City Museum has a total of one million images in its archive, some 60,000 of which have been digitalized. Approximately five thousand new images can be digitalized each year, and 30,000 images are to be transferred to Finna during the first year. “First, we have digitalized the oldest material that can be at risk of perishing. The most important priority are the images ordered by our customers. And also the materials that have been highlighted in the museum’s digitization program, ”says Pohjankyrö. Earlier, digitalized images were only in the museum’s own Mediaksi system. The customers have been able to view them in the museum’s photo archive. Finna opens the photos for everyone to see.

Customized solutions for Helsinki City Museum

When Gredi and HKM started to develop a new API solution, some customizations that the museum wanted were implemented. Now, when archiving images, researchers can choose whether to export the image or just the metadata to Finna. In addition, the metadata exported can be selected one by one, so for example, potentially secret names and addresses can be left out of the public web. “In some implementations, there is no such possibility,” Pohjankyrö says, “but if one wanted to leave some information out, then the same information should be left out of all the images.”

One specific addition to the museum system is the ability to customize configuration related to the image metadata from the front server to Finna. “Gredi has responded well to our feedback and the implementation has been painless,” says Pohjankyrö.

As a result of the API implementation, the City Museum’s front server has been transferred to the data center of DataCenter Oy, part of the same Sontek Group with Gredi. Because Finna retrieves service images directly from the front server, the server must be open to the public network. The City Museum’s own server contains the entire archive’s collection data and system tools, so using it as an interface server would have been too high a security risk. “If you have the resources, then it makes more sense to create a separate server for Finna and open it on a public net,” says Pohjankyrö.

Digitalization revolutionized the archive

The City Museum of Helsinki has been a customer of Gredi since 1995, when the Maria image bank was installed. “It was the first system in which the images were displayed,” Pohjankyrö explains. Previously, a photo archive was analog and based on proof prints and card archiving. “The digital asset management will change the nature of this work completely, and we can no longer imagine other than focus on digitalization,” says Pohjankyrö. “It has made our work easier – search for and browse images, and provide them to the public.” A new challenge is the preservation of digital material, for which well-established international standards have already been developed.

Pohjankyrö believes that opening up images to the public web through the Finna service clearly enhances the attractiveness and influence of the museum. The archive on Sofiankatu has been open to the public with limited resources only two days a week during office hours, which, according to Pohjankyrö, has excluded many visitors. “It’s a pretty big threshold if you need to take a day off from work to visit the archive,” he says. Now the images are always online for everyone to see.

The Helsinki City Museum is the only museum in Finna to offer low resolution versions of its images for free use. “We are a public archive and we do not have entrance fees anyway,” Pohjankyrö explains. “This is also in line with the city’s open information strategy.” The archive has larger versions and prints of the images for sale separately. “Hopefully this will increase the number of regular visits. The number of contacts and customer feedback has already increased.”

Partner network produced smart integration

CASE: Holiday Club Resorts

Holiday Club Resorts Oy is the leading ownership vacation company in Europe. It is also a significant operator in the fields of holiday housing and tourism. Holiday Club Resorts Oy has 33 resorts and 8 resorts feature also a spa hotel. Holiday Club operates 1145 hotel rooms and 1994 holiday homes in total. The Holiday Club has about 60,000 member families.

The partner network and integrations enable a better customer experience

The main customer experience of the accommodation and tourism business is created at the actual destination. Yet the websites and the services they provide are playing an increasingly important role in building a complete customer experience. Holiday Club Resorts Oy offers thousands of accommodation options on its website. In presenting the alternatives and comparing them, it is of paramount importance that the items can be offered to customers in an attractive, efficient and timely manner.

Visually appealing and functional websites are the starting point for everything

All of the Holiday Club Resorts destinations are featured on the website with stylish pictures and other content produced by marketing. Photos are updated via Gredi Content Hub, through a seamless and real-time open API.

This allows you to always display the latest versions of photos in accordance with the brand. With a large number of images, it’s easier to manage them through a modern digital asset management solution than in web publishing systems.

Dynamic digital asset management solution ensures effective marketing

Holiday Club Resorts utilizes Gredi’s digital asset management solution to market their items, enabling various digital content to be customized into brand-managed marketing content. Whether printed or digital marketing material, the final content can always be produced directly by the local staff as needed. And all the time, it is guaranteed that everything is done in accordance with brand guidelines. This saves time and money and has brought efficiency to the marketing of Holiday Club Resorts.

The collaborative partner network produced smart integration

The solution integrated to the Gredi Content Hub digital asset management solution via the API interface and directly into the Holiday Club Resorts website and its publishing system has been created in cooperation with Tietotalo Oy. Tietotalo and Gredi focused their expertise and produced a package customized to the needs of Holiday Club Resorts. The cooperation resulted in the use of many special expertise and innovative solutions.

“The Gredi Content Hub and especially its functionality to dynamically generate marketing content have brought a whole new dimension and effeciency to our marketing. The integration of Gredi’s solution into our online service has made it possible to utilize our entire image material in a new way,” says Ulla Granroth, Project Manager at Holiday Club Resorts Oy.

More efficient marketing and brand management

CASE: Kalevala Jewelry

Kalevala Jewelry is the one of the largest jewelry manufacturers in Northern Europe and the largest in Finland. The company designs, manufactures and markets high quality gold, silver and bronze jewelry under the brand names Kalevala Jewelry and Lapponia Jewelry. The company’s turnover is approximately EUR 14.5 million with 120 employees. The employees are top professionals in Finland in the field of craft and high technology expertise.

All jewelry is made in Finland and, wherever possible, materials of Finnish origin are favored in the raw materials. The company carefully nurtures its strong brand. It is visible in all business, including sales, manufacturing, and marketing. According to the Brand Valuation 2015 survey, Kalevala Koru is 11th most respected brand in Finland.

Faster service for the dealer network and more efficient marketing and brand management

Leading the brand and serving the dealer network is one of the most important tasks in marketing Finland’s largest jewelry company Kalevala Koru Oy. Effective and successful management of these tasks in today’s digital business environment would not be possible without effective and reliable digital brand and marketing content management. Gredi has been responsible for increasing the value of Kalevala Koru’s digital assets for 10 years already.

Challenges

For their local marketing communications, Kalevala Koru dealers need up-to-date and branded marketing material with continuous feed. In addition to product images and the right product information, Kalevala Koru offers them ready-made advertising templates and content formats suitable for different publishing channels to provide the best customer experience. With hundreds and thousands of products sold by distributors and their marketing partners and with tens of thousands of images, managing the whole picture can be an overwhelming challenge.

Solution

Gredi implemented a digital asset management solution for Kalevala Koru. The two brands of Kalevala Jewelry were previously equipped with their own visual interfaces and separate “desktops” that made it possible to manage and deliver materials to retailers and their partners.

Kalevala Koru introduced an updated version of Gredi’s service and a new user interface where brand views are now combined. Particular attention was paid to the ease of use in connection with the upgrade. Dynamic ad templates were used for more efficient use. Image file formats are now automatically adapted to suit multiple channels and uses. The integration of Gredi’s service into Kalevala Koru’s online store solution is also a new feature.

Benefits

Gredi’s brand management, marketing enhancement and digital information management solution has brought several tangible benefits to Kalevala Koru:

  • Better service for the dealer network has played a crucial role in successful business. Images are always delivered to them in the correct format, and through dynamic templates, marketing content can be delivered to the channel in a right format.
  • Kalevala Koru wants to cherish and grow a strong brand with great care. Although the products themselves are still handcrafted, the use of digitality for brand management is essential. Managing a unified brand look and creating the best possible customer experience have kept Kalevala Koru among the most respected brands in Finland year after year.
  • Kalevala Jewelry has a long tradition as a jewelry maker. In its history, tens of thousands of images have been created. Gredi’s service serves as the digital heart / archive of Kalevala Koru and the company’s long tradition is transmitted digitally from one generation to another as a digital asset.
  • In order to make the most of Digital Asset Management, the service has to be so easy to use that it is adopted by all parties. In addition to own organization, retailers and their marketing communications partners should all be able to work seamlessly together. Again, Gredi’s service has been excellent.

Comments

“From my own perspective, the continuous development of the service, clear pricing and reliability have been the reasons why Kalevala Jewelry continues to rely on Gredi. As a Finnish company with a long tradition, the domestic service provider is, of course, important factor for us,” says Tiina Ahlfors, IT Manager at Kalevala Koru.

“Serving the clientele, resellers, and all other parties with brand management and efficiency is the most important thing. Our own marketing has now time to focus on the most strategic tasks when managing assets in Gredi’s service. Gredi’s update project was carried out quickly and accurately. The new interface is easy to use and many functions are now automated,” says Pirjo Helenius, responsible for Kalevala Koru’s Material Bank.

Customized digital asset management solution
for a global company

CASE: KONE

KONE’s mission is to make cities better places to live. KONE is one of the world’s leading companies in manufacturing elevators, escalators and automatic doors. It offers solutions for equipment maintenance and modernization throughout the life cycle of buildings. KONE makes the movement of people in taller and smarter buildings safe, comfortable and reliable. In 2015, KONE’s net sales totaled EUR 8.6 billion and at the end of 2015 it had nearly 50,000 employees

A tailored digital asset management solution for the needs of a global company

KONE is a global company whose marketing and communication is done locally according to requirements of each local market. In order for these operations to be managed in a branded and efficient manner, all marketing and communication materials must be intelligently and digitally archived and easily and quickly distributed. The Gredi solution offered features such as modularity, user-friendliness, and the ability to tailor the package to KONE’s requirements. These were factors that influenced their decision to choose Gredi as a digital asset management provider.

Challenges

Marketing and communications in a global marketplace in today’s multichannel marketing environment is challenging. How to produce a consistent customer and brand experience regardless of the market and channel. Marketing and communication content and the related digital material must be easily discoverable and locally editable. It also has to be distributed to different channels in accordance with brand guidelines.

Previously, KONE had two separate systems for managing these functions: Image bank and asset management system. They had to be combined into a single user-friendly entity. Its users would be the company’s own experts and external marketing and communications agency partners and it should be easy to deploy.

Solution

Gredi customized KONE’s digital asset management solution to the needs of marketing and communications. Gredi’s solution enables KONE to efficiently find and distribute the content and material for marketing and communications. Gredi’s user-friendly solution serves the company’s current needs and furthermore, is prepared for future challenges, including making it a solution for managing local content across markets. Gredi trained the KONE administrators to operate the service in accordance with the deployment program.

Benefits

Gredi’s digital asset management solution has brought benefits to KONE’s marketing and communications department, as well as to local market experts and their marketing communications partners.

  • Digismart material bank has brought more efficiency now that digital and up-to-date materials are in one centralized system and available for KONE’s global organization
  • The thematic search functionality and metadata associated with digital information make it easy and simple to store, search, manage, share, and publish the right information.
  • The access rights and user groups easily and safely manage access to all digital content and material. The original versions are kept behind the administrative access rights and other users only have access to the information they need.
  • The user experience of the service has been good, and through the functionality of the user interface, users have quickly taken the service into their own and everyday use.
  • The digitalisation of business has long been in KONE’s strategy and culture. Now, this cultural shift is more clearly part of marketing and communication functions.
  • Gredi’s digital asset management solution provides an excellent platform for future development. In the future, the system will be developed to enable local experts to better manage their own content and share it with the global organization.

“The Gredi digital asset management solution serves us as a global company excellently. Our marketing and communications processes have become more efficient through automated workflow and metadata management. Our plan is to expand the use of the system in our local organizations and to integrate Gredi’s solution into our other systems,” says Mikko Sissala of KONE’s marketing.

100,000 pictures in Finland's largest online holiday home service

CASE: Lomarengas

Lomarengas Group includes the parent company Lomarengas Oy, Ylläs Matkailu Oy (Ylläs Travel), Villi Pohjola Oy and KRT Yhtiöt Oy. In 2017, the group turnover was about EUR 32 million and the number of employees 38. Ylläs Travel is the leading accommodation booking center in Ylläs. KRT Group is a real estate specialist in the Levi region. Villi Pohjola Oy is a nature tourism company.

100,000 pictures in Finland’s largest online holiday home service

Founded in 1967, Lomarengas is 100% Finnish, the oldest and largest company that rents holiday homes in Finland. The company provides cottages, villas and apartments in its online service. A selection of about 4,000 destinations covers everything from beach cottages to ski apartments and luxury villas to forest huts.

“Every holiday destination is inspected and its condition is verified,” says Pekka Huttunen, Marketing Manager at Lomarengas. “Most of our customers are family-oriented. It is interesting that kids are often involved in the selection of cottages as well as adults!”

This is the way the holiday cottage is selected

For a refreshing and relaxing holiday for everyone, the holiday home and holiday activity base that will please the whole famile can be selected from the Lomarengas online service.

“The first step criterias: the distance from home should be 2-3 hours, and the price-quality ratio of the cottage should be appropriate. In the light of these criteria, you will browse through the selection of cottages. Buyers visit our online service for an average of six times in 2-3 days, and the average turnaround time for the purchase process is 30 minutes,” Pekka Huttunen summed up.

“The most important selection criteria definitely are the pictures of cottages. Our customers spend a lot of time with our photos. Visuality and atmosphere sell.”

Domesticity is important in choosing a partner

“We have dozens of photographers who are traveling around Finland taking pictures of cottages. Images are processed, colour-corrected and generally made attractive. Each cottage has 20-25 pictures. Since there are about 4,000 items, we have a total of over 100,000 images. This awesome and massive number of images is now in Gredi Content Hub,” says Pekka Huttunen. “Gredi was recommended to us by Tietotalo, our technical partner.”

“We chose Gredi because it is domestic, reliable and secure. Gredi’s data is securely stored on servers located in Finland.”

“Because our customer experience is essential to us, we wanted to significantly increase the image sizes on our online service and improve the user experience. These two things became possible when we chose Gredi as the digital asset management partner,” says Pekka Huttunen. In the online service, customers enjoy browsing through pictures and making up their mind what type of cottage and what kind of landscape they want for the vacation.

Introducing a common operating model, tools and deployment

Gredi Content Hub enabled Lomarengas to share common practices, tools and automated processes. Materials, such as images, are automatically integrated when content providers, such as photographers, store the material they want. The stored image is transferred to the Lomarengas online service thanks to Gredi’s integration.

How successful was the implementation? “Of course, our photographers first had to learn a new operating model. It went smoothly and easily. The big challenge is to maintain the folder structure now and in the future because of the large number of images,” says Pekka Huttunen.

The business is open all year round and reservations are done even years in advance

“We can always find accommodation for our customers. Even though Lapland’s Christmas season is usually sold out already in November there are still cottages available in other parts of Finland. The summer season begins immediately after the midsummer. Many reserve their cottage for their summer holidays early in the winter, some even for many years in advance,” says Pekka Huttunen.

What about the future? Are there any videos and 360-degree panoramas as sales tools? “Technically, we can link videos and panoramas to our online service. We also use the feel-good videos for marketing. The versatile photo selection of cottages is still the one that sells best. Our customers like to browse atmospheric photos at their leisure,” Pekka Huttunen says.

Gredi has automated the important business process of Lomarengas. The Lomarengas online service, in turn, covers all stages of selecting, booking and paying for a holiday home. Detailed destination descriptions, photos, equipment lists, and map location help customers choose the destination. Customer comments, recommendations and ratings act as good indicators and boost sales. The success of Lomarengas is measured by the online service, surveying users how well we managed to help them find a suitable cottage. Important quality data is constantly accumulating, as 40,000 visitors per week visit Finland’s largest holiday cottage portal.

Images and videos at once for everyone

CASE: Lumon

Lumon Oy is an international group focusing on the sales, manufacturing, installation and maintenance of balcony and terrace glazing products. The company has subsidiaries in Sweden, Norway, Germany, Switzerland, Russia, Spain, Canada and China. Balcony and terrace glazing is exported to more than 20 countries. The design and manufacturing of the products takes place in a highly automated factory in Kouvola. Lumon also offers tools and expertise for balcony design. Lumon employs 800 people. Lumon’s main market area is Europe.

From chaos to order

At the beginning of the 2000’s, Lumon Oy started to expand its business internationally. New affiliates, resellers, and partners spread over Europe at a steady pace. That increased the need for marketing material localization. With digitalization, along with the traditional print marketing material, a lot of online and video material piled up, the uncontrollability of the material began to be chaotic. In addition, Lumon’s high-quality images were used in unauthorized brochures by some industry players even on the web. In order to keep marketing lead in Finland and the brand management in control, Lumon started looking for a solution to these growing problems.

Today, Lumon manages all of its marketing assets through the BrandTori material bank provided by Gredi Oy. It is based on Gredi’s modular Gredi Haven software, from which Lumon has selected the most suitable modules and features. BrandTori is also a fully cloud-based system and all the material saved there is stored on secure servers maintained by Gredi.

“BrandTori is the foundation of our marketing. It’s a warehouse and a review and distribution tool,” says Jyrki Hutri, Marketing Manager at Lumon Oy. In addition to the Group’s internal asset management, BrandTori manages, among other things, communication with advertising agencies to prevent unfinished plans from spreading to third parties. “We do not send files through any other service. Otherwise you never know where they may be found,” Hutri says.

Get rid of the intermediate storage

The most popular features of BrandTori include a web subscription channel through which Lumon’s employees, resellers and other authorized partners can order almost all Lumon material, from small PR-items to exhibition material and decorative clothing. Brochures and other print material are also ordered through BrandTori, both global brochures and localized versions for local offices.

“Previously, we had a large intermediate storage facility in Kouvola. We are now working to ensure that everything is delivered directly from the manufacturers’ stores,” Hutri says. Delivery is fast and the goods get to the right address, even directly to the exhibitions. “That means big savings and it has given us an enormous relief, because the material is brand-managed.” According to Hutri, the added benefit is also the ability to see directly from the BrandTori, what is being ordered. “There is no need to browse the catalog separately.”

Photos and videos at once for everyone

Lumon is a leading supplier in its field and continuously produces a large amount of images and material for marketing. All images are stored in the BrandTori and distributed in a controlled way. Licensees and the dealers may have their own images there. The latest material will always follow marketing department guidelines and outsiders will not be able to use them.

In addition to the images, video files, mainly in-house training videos, are always distributed through BrandTori. According to Hutri, video training saves Lumon resources. “It would be foolish to fly back and forth to train individual employees. You can also use the video for training when you want.” At the same time, all Lumon employees, regardless of country, receive the same training materials, sharing large video files is not a problem at all.

One third of work time is saved

“Unnecessary work is gone”, describes Hutri’s BrandTori’s greatest benefit. Brand management stays in Finland and it has been taken in strict control. Local offices can localize materials directly within the BrandTori, for example, by changing the right images and contact information. The final material remains in line with the brand guidelines and the marketing department can sleep calm. “One third of the working time is saved,” Hutri says.

Lumon’s target is to increase internationalization and exports, without forgetting the domestic market. The company’s net sales in 2012 was EUR 78.3 million, of which exports and subsidiaries accounted for 23 million. During the year, exports grew by 30 per cent, and Lumon’s goal is to keeping that pace. “In two years we are going to increase the share of exports over the domestic share,” says Hutri. BrandTori helps with big challenges. “It’s absolutely essential for achieving the growth. Otherwise, things would get out of control.”

Events in 11 countries are produced and
coordinated from Finland

CASE: Management Events

Management Events has developed a unique event concept that brings together top decision-makers and companies providing solutions to them – generating added value for both parties. We organize 180 events annually in 11 different countries, as well as Nordic, DACH and Pan-European events. Our staff consists of over 200 event professionals. Management Events has already been selected as the best event organizer in Finland in the company brand survey of Taloustutkimus Oy.

Events in 11 countries are produced and coordinated from Finland

Management Events is a fast-moving international event organizer whose sales, marketing and communications are conducted locally according to the requirements of each market. In today’s fast-paced marketing environment, it is important for the company that sales and marketing operators are able to utilize marketing content in a branded and efficient way.

Previously, all this content was stored on server disks and distributed as attachments. The process was inflexible and the possibility of errors always present.

Management Events needed a system and service that would allow the intelligent archiving of these marketing materials, but above all their brand-managed distribution efficient and easy. The features offered by Gredi’s cloud solution, ease of use of the interface, and recommendations from previous references were factors that influenced their decision to choose Gredi as a supplier.

Challenges

Management Events has successfully internationalized its unique event concept, providing services in 11 countries. For international business, sales and marketing must be seamlessly integrated and the company’s customer promises and brand has to be communicated in a uniform and controlled way to different markets.

Marketing materials and content must be available to all users in different markets and distributed in real time. The traditional way to preserve and share these materials is no longer relevant and the company was looking for an operator who could modernize digital content management and bring it to a whole new level.

Solution

Gredi delivered a Digital Asset Management solution to Management Events that enables dynamic production, intelligent archiving and real-time sharing of sales and marketing materials related to the company’s events. With Gredi’s Digismart solution, Management Events sales and marketing experts around the world can always access up-to-date branded materials.

The deployment of the service proceeded quickly in accordance with the prepared project plan. Gredi’s customer service and user support have always been helpful when it is needed.

Benefits

Gredi’s solution has brought many benefits to Management Events’ sales, marketing and communication needs:

• Dynamic data management required for fast internationalization.
• Enchanced processes for producing, archiving, and sharing data.
• Concrete cost savings when the same materials do not have to be made repeatedly.
• Nowadays, digital media and information management extends to a wide range of users with a brand management system.
• Access to the service can be managed easily and safely. User support and customer service are quickly available when working with Gredi.

“It was important for us to find a solution for digital asset management for marketing content that supports our internationalization. Most importantly, users get access to the material anywhere in the world and whenever they need it. And all this is done in a well-managed manner,” says Sirke Kontio, Head of Marketing, Management Events.

All marketing materials in Gredi Content Hub

CASE: Paulig

Founded in 1876, Oy Gustav Paulig Ab, Finland’s largest coffee house, is also active in the Baltic countries, Russia and Russia’s neighboring countries. In recent years, Paulig has expanded its business especially in the out-of-home coffee market. The company is part of the high-quality brand Paulig Group, which operates in several European countries. Paulig remains a successful family business.

All marketing materials in one place

Paulig has been relying on Gredi’s expertise in digital asset management since 2004. Collaboration began with the delivery of an image archive and a material distribution application. Thanks to these, Paulig has unified the materials in image archive and standardized them to suit different digital channels. Production and distribution of marketing material has also become more efficient. Good cooperation continues to prosper. Today, Paulig manages all of their marketing collateral with an application called Brand Tool.

A more efficient and faster approval process

Paulig’s Digital Manager Petteri Kalaoja says that Paulig has recently upgraded, expanded and upgraded the Brand Tool to a packing material approval process enabled by Gredi’s visual commentary feature.

“Our approval process is now faster and more efficient. No longer do we need to make prints as real prints, but we can do it in the Brand Tool digitally. Importantly, this also increases the transparency of everyone involved in the approval process, when everyone sees what others have commented on. This way you don’t have to come up with the same things again,” says Petteri Kalaoja.

All the materials are in line with brand guidelines

The Brand Tool can help ensure that all material is also Paulig branded. Paulig Concept Designer Jenni Salmela uses the Brand Tool daily in her work. In her view, the greatest advantage in all its simplicity is that all materials can be found in one place. “Everyone of us knows that you can find all the visual elements we need in Brand Tool, and no one needs to spend time hunting for different files,” Salmela says.

Dynamic templates make work easier

When the image archive evolved to the Brand Tool, dynamic templates were added some years ago. They make many routine jobs extremely easy – for example, business cards and posters are made with them. In addition, the templates can be used to make small changes, without having to consult a graphic designer or an advertising agency. Customers can also make customized materials. “Dynamic templates is a very smart tool,” Salmela says.

Good cooperation

When Petteri Kalaoja asks what it is like to work with the people of Gredi, Petteri gets his eyes glowing. “Risto is great! Always as cheerful and helpful. We always have a good feeling in our meetings,” Petteri says.

Paulig appreciates Gredi’s active approach to developing the system forward. In the everyday business the is hardly any time to think about how the system could work better and the development proposals from Gredi’s side have been welcome. Many of Gredi’s suggestions have been implemented, and the system has been made more user-friendly step-by-step. Keeping the materials up to date and, for example, entering metadata, requires activity from the users. Paulig product managers are responsible for the timeliness of the materials for their own products. However, managing large volumes of materials is always challenging. “Without a good tool, material management would be really difficult. The Brand Tool has proved to be a good tool here,” says Salmela.

New interest in artificial intelligence

What are the needs of Paulig in the use of artificial intelligence? For example, how would Paulig’s thousands and thousands of still images, or videos, be recorded and searched for by utilizing their metadata automatically with artificial intelligence?

“We’ve already seen the demo! We have the intrinsic wish to introduce machine learning, and now we know that it is possible with Gredi. We have been missing naming conventions, that is, how we could name and tag the material. We hope that AI will make it easier for us to get naming data directly from our product image into the Brand Tool. We are also a multilingual organization, and we are interested in utilizing artificial intelligence for language versions,” says Petteri Kalaoja.

Valuable digital assets recovered

CASE: Ponsse

Ponsse Oyj is the world’s leading company specializing in the sales, production, maintenance and technology of cut-to-length forest machines. The company was founded in 1970 by Einari Vidgrén, a forest machine entrepreneur, and has been a pioneer in logging solutions based on cut-to-length methods throughout its history. All PONSSE forest machines are manufactured in Vieremä, Finland. The Ponsse Group consists of 11 subsidiaries and 26 resellers worldwide.

Ponsse’s valuable digital assets are managed by Gredi’s digismart solution

Ponsse is a strong international group with subsidiaries and distributors around the world. Marketing, sales, branding, and communication related digital material must be stored in one place. The brand look must be managed as the material is distributed to all markets. After the request for tenders, Ponsse chose Gredi’s Digismart solution for modular digital asset management. The choice was due to the additional features offered by Gredi’s solution, modularity and a easy-to-understand user interface.

Challenges

Ponsse has a huge variety of digital information to manage: corporate and brand materials, brochures, images and videos, and related guides and documentation. Managing such amount of information and material on the company’s servers and distributing them to different channels by using email was a challenge. The volume of Ponsse’s content marketing activities was constantly increasing and international operation expanding. The solution had to be proven to be workable and secure, and one that only authorized users have access to.

Solution

Gredi implemented digismart Content Hub solution, which consolidated digital material for Ponsse’s marketing communications. The goal was to make marketing activities more efficient through better brand management. Another goal was efficient sharing of material and other information to different channels, in all markets and to selected users. Ponsse administrators and representatives of the subsidiaries were trained to use the service in accordance with the Gredi rollout program. With the introduction of smart dynamic product templates, local material is easily available with brand-specific lay-outs.

Benefits

Gredi’s intelligent solution has brought extensive benefits to Ponsse’s marketing and sales in both the home market and the entire reseller network globally:

The digismart Content Hub has brought more efficiency when digital and up-to-date materials are now in one centralized system and available to Ponsse’s global organization. Saving, searching, managing, sharing and publishing the right information is now easy and simple. With a modular solution, you can prepare for the challenges posed by expanding operations and the needs of new user groups.

Resourcing is straightforward and easy to manage thanks to clear workflows and dynamic product templates. The customization and automation of marketing materials have made it easier to customize and distribute the material.
Access rights with user groups can easily and safely manage the entire information library. The user experience of the service has been good, and through the functionality of the user interface, users have quickly adopted the service into their own everyday use.
“Gredi’s modern digital asset management solution serves us as an international company excellently. Our distribution processes have become more efficient when there is one place where our digital assets are intelligently stored, always ready for use by all our users. The next step in streamlining is to integrate it to our other systems,” says Eveliina Pölkki from Ponsse’s marketing.

Effective Digital Asset Management -
the lifeblood of a global organization

CASE: Sako

Sako was founded in Helsinki on April 1, 1921. Since the year 2000 Sako Oy has been owned by Beretta, the oldest industry family company in the world. Since 1989 Sako has also produced Tikka rifles. Sako and Tikka bullets are made to withstand the toughest conditions and combine traditional weaponry skills with modern technology. Finnish sustainability, accuracy and quality, as well as know-how, are also highly respected abroad. Sako has a turnover of EUR 95 million and employs 315 people.

Effective Digital Asset Management – the lifeblood of a global organization

98% of Sako’s rifle production is exported to several different markets. Sales, marketing, and communications in the export markets are done locally according to company’s guidelines. It is also adapted to local market conditions, legislation and other requirements in each country.

In addition to their own sales and marketing organization, the materials are handled by numerous importers, traders and media representatives. In order for this to be efficient and according to brand guidelines, these materials must be intelligently. They also have to be digitally archived and easily and quickly distributed.

Gredi’s solution offered number of features, modularity, user-friendliness and the ability to customize the solution. These were the key factors that influenced Sako’s decision to choose Gredi as a supplier of digital asset management.

Challenges

Visual communication plays a key role in Sako’s industry and many different image and video materials are used in marketing. The challenge of marketing and communicating in a global marketplace in today’s multichannel marketing environment is to produce consistent customer and brand experience regardless of market and channel. To make this possible, marketing and communication content and related digital material must be easily found, locally editable, and distributed to different channels in accordance with branding guidelines.

Old image bank solution no longer met the requirements of internationalization and the company was looking for a modern Digital Asset Management solution that would offer further development opportunities in the long term. The need was to get one user-friendly digital asset management solution that would be easy and quick for the company’s own experts and external importers to take in to use.

Solution

Gredi customized Digital Asset Management solution for Sako and for both the importers’ and company’s own marketing and communications needs. Gredi’s solution enables the intelligent archiving of Sako’s digital assets, as well as efficient finding and distribution of various marketing communication materials following the brand guidelines. Local import partners have been given the opportunity to localize texts, but the brand image is always in line with the brand guidelines of Sako.

Benefits

Gredi’s digital asset management solution has brought benefits to both Sako’s marketing and communications as well as to importers in different markets.

  • Intelligent material bank and new operating models have brought more efficiency as digital and up-to-date materials are now in one centralized system and available for the global organization of Sako.
  • The customizability of marketing materials and the local customization have made it easier for importers to carry out marketing communications under the Sako brand.
  • The entire digital content base can be easily and securely managed with different levels of access rights and user groups.
  • The user experience has been good, and through the intuitive user interface, users have quickly taken the service into their own and everyday use.
  • Gredi’s Digital Asset Management solution provides an excellent platform for future development.

“Gredi’s modern Digital Asset Management solution serves our international company very well. The logic and ease of use of Gredi’s solution has made it an excellent daily tool for a wide range of users. In addition to basic operations, we can easily introduce new functionalities when needed,” says Suvi Leinonen, Marketing Manager, Sako Oy.

Gredi archives Sanoma's Crown Jewels

CASE: Sanoma

Newspaper digitizes quickly. Many have already switched from a printed magazine to an electronic user device. In addition to the user habits, content and production processes have also changed. In addition to traditional news, for example, personal profiles, data journalism and adventurous articles have multiplied. Along with traditional news, stories that last a long time are produced as well.

Sanoma Media Finland’s brands reach almost every Finn on weekly basis. News are produced around the clock. Hundreds of articles, pictures, stories and news from all around the world are created daily. In support of it, Sanoma needs a reliable archive that helps authors and readers find the right content.

120 years of Finnish history

Sanoma’s Digital News Archive is integrated into editorial systems that deal with the content published in the Group’s magazines. Digital News Archive serves hundreds of journalists every day. In addition, the Helsingin Sanomat archive is available to hundreds of thousands of subscribers on the Aikakone website www.hs.fi/aikakone.

Digital News Archive has unique information and pictures of the times from Finland for 120 years. Its value is significant not only production wise but also for cultural history reasons.

In 2015, Sanoma decided to renew its Digital News Archive. In the digital renovation, over 3 million pages, 5 million images and 5 million files were transferred to a new platform.

Sami Majaniemi from Sanoma participated in project management as a content technology manager. He describes the content stored in Digital News Archive as Sanoma’s Crown Jewels. Many of the news stories that have startled Finns and the great investigative journalism have their origin in Sanoma’s editorial offices.

Passion for data management

Digital News Archive is a critical part of the daily production of Sanoma brands. Robust platform provides information for 24-hour use. It includes easy-to-use data management tools that allow journalists to find the information they need. For administrators, the service provides a constantly evolving, cost-effective and secure environment.

“The application must be easy to use, but at the same time a comprehensive information source. Because search results are often long lists, you need to keep browsing smooth and make additional searches easy. And of course, the information must be available regardless of the time of the day.”

Reliable and secure platform

Gredi has supported and developed Sanoma’s archive services since the 1990s, so cooperation in the reneval was a natural thing. At the same time, the data center of DataCenter Finland, part of the same group as Gredi, was selected as the location for Digital News Archive,

“ The transition to the new platform was done without major problems. The project was well designed and prepared.”

The new solution also brings Sanoma significant cost and time savings when 700 users were given faster search functionality and improved usability.

Agile partnership

According to Sami Majaniemi, Gredi’s know-how in digital asset management complements well Sanoma’s content expertise. The new service model includes Gredi’s agile mini-development model that improves usability and provides additional benefits at a steady pace. Sanoma does not have to reserve technical resources to development as Gredi takes care of the whole implementation.

The platform’s information security and compliance with EU requirements were validated during the commissioning audit.

 

“Our idea was to have a digital asset management professional helping us so we can focus on developing our own business. The mini-development model makes our work easier. Gredi is a strong and development-oriented expert in their own field.”

The project also included the development of metadata for images and texts. They help users get more relevant search results. Artificial intelligence is developing rapidly, but some of the information still needs to be entered manually, such as image rights. The machines are not yet able to recognize the context or location of the image very well. Therefore, for example, captions will continue to provide important information about the content of the image.

Top-class project expertise

Comprehensive and up-to-date metadata as well as classification make it easier to personalize the data to bring out the most important, relevant and desirable content for each reader. The digital versions of Helsingin Sanomat already personalize the content.

The share of cloud services is likely to increase in the future. Then you need a partner who can combine the best parts of the digital asset management and cloud platform.

“Digital News Archive is a critical content service that must operate in all situations. The platform is stable and the benefits of faster usage are already apparent. That’s why I recommend the Gredi operating model.”

Sanoma Media Finland

Sanoma Media Finland is a multi-channel media house in Finland. It reaches almost all Finns daily with newspapers, magazines, television, radio, online as well on mobile.

Sanoma Media Finland publishes the largest newspaper in the Nordic countries and the pioneer in paid digital journalistic content Helsingin Sanomat and Finland’s largest news media Ilta-Sanomat. The range of media includes Sanoma Lifestyle, the magazine brand, Kids Media, a children’s and youth content publisher, Nelonen Media, the leading television and radio operator, and Sanoma Digital Finland, the developer of Finland’s most popular marketplaces.

More efficient asset management:
dynamic, multichannel and integrated

CASE: Sinebrychoff

Sinebrychoff is Finland’s leading brewery, which produces beers, ciders and soft drinks and energy drinks. It also offers a comprehensive range of international beers and through partners a wide range of other alcoholic beverages. Sinebrychoff started brewing in 1819 and is today the oldest brewery in the Nordic countries and the oldest food company in Finland. Sinebrychoff manufactures Coca-Cola drinks in Finland. Sinebrychoff is part of the international Carlsberg Group.

Keywords for more efficient asset management: dynamics, multichannel and integration

Sinebrychoff offers its restaurant customers the opportunity to produce tailor-made advertising materials for their needs. In order for this to be possible and to ensure that all materials are controlled in accordance with the brand guidelines, the solution must be dynamic and provide multi-channel publishing. Having studied the various options, Sinebrychoff selected Gredi’s asset management solution to replace two previous solutions.

Challenges

Sinebrychoff has thousands of restaurant customers in Finland, who need various local advertising and marketing materials. To be able to deliver these materials quickly, flexibly, personalized and brand-managed, the only working solution is to provide customers with a digital asset management service that enables customers to produce and publish their own materials in a controlled manner. In order to serve a diverse clientele, the solution had to be easy for customers to use and quickly adoptable and deployable.

Solution

Gredi delivered to Sinebrychoff a Digital Asset Management solution that enables dynamic production of various marketing materials, multi-channel publishing and integration with different systems of customers. With the Gredi digismart solution, Sinebrychoff’s restaurant customers can make separate drink lists, price offers, and other promotional materials. They can be printed as needed, published in the restaurant’s digiscreen or even in various social media channels.

Benefits

Gredi’s solution has brought several benefits to Sinebrychoff’s marketing:

• Cost savings, increased efficiency and improved file management. Gredi’s service replaced two previous systems with one easy-to-use solution.
• Dynamic asset and information management can now be provided to a wide range of customers And in full accordance with the brand management and Sinebrychoff guidelines.
• Marketing materials and information can be produced and published on a multichannel basis, for example, in printed materials, for digital displays and in social media channels.
• Access to the service can be managed easily and safely. User support and customer service are quickly available when working with Gredi.

“It is of paramount importance to us that the material management solution for our customers is easy to use. Also that it is suited to the ever-changing needs of our various customers. On the other hand we want to ensure that all such materials is in line with our brand guidelines. We explored different options in the market. We selected Gredi’s solution, which replaced the two previous solutions, and which in practice has proved to be a workable solution for a brand house like us,” says Maija Mäkirinne, Key Account Director, Sinebrychoff.

EFFICIENT TRAINING AND SALES VIDEO MANAGEMENT

CASE: SUKSEE

Jussi Koivusaari, Managing Director of Suksee, says that Gredi Content Hub was introduced to distribute hundreds of videos and digital video content to customers wisely. Corporate customers include successful trainers and media personalities like Anna Perho, Jari Parantainen and Trainers´ House founded by Jari Sarasvuo.

Sales materials for Trainers´ House personnel

Jussi Koivusaari’s team has produced hundreds of videos for its customers, such as Brightening up the corporate image in the market, Making the corporate culture visible, Speeding up recruitment, and Training the sales force. Johanna Kiviranta, Product Manager for Digital Products at Trainers´ House, says that Suksee has produced over 500 videos for them. The goal has been to enable Trainers´ House change management consultants to use digital content effectively.

“We work in close collaboration with Suksee. Holvi, created into Gredi Content Hub, enables us to retrieve and distribute materials easily to every employee,” says Johanna Kiviranta. “We use videos in sales, as training tools, as well as for our own learning. It is of paramount importance to us that the videos are easily accessible.”

The story how that sells

“Today, storytelling is the key to the most powerful communication. To this end, Suksee has a team of experts who has experience in, for example, reality TV, such as “Miljonääriäidit” and “Jutan superdieetti” reality shows. Stories play important role in business, not only in personal life,” says Jussi Koivusaari.

The dialogue with Gredi works

“Our employees thank Holvi for its ease of use and suitability. Gredi has done a great job for us, because our development suggestions and wishes have been listened to and the necessary modifications have been made quickly,” says Johanna Kiviranta.

“Gredi’s personnel treat their customers with respect and hospitability” says Jussi Koivusaari. “The process with Gredi has been straightforward from the beginning. We appreciate that the people of Gredi are easy to reach and our dialogue works.”

“In the future, we will consider expanding Gredi Contect Hub’s extensive video content to other channels,” says Jussi Koivusaari. “In addition, we will begin to test how the new artificial intelligence in Gredi’s solution would help us in recording, retrieving and managing video footage.”

Suksee wants to attract those customers that are growing fast and recruiting actively. “Companies that value high-quality, fast results, I can tell you that we can produce, for example, a 15-minute mini-document on two video shooting days.”

For more information, see top types:

Jussi Koivusaari, Managing Director, Suksee Oy
+358 40 829 7228, jussi.koivusaari@suksee.fi
www.suksee.fi

Johanna Kiviranta, Product Manager for Digital Products, Trainers´ House
+358 40 668 6929, johanna.kiviranta@trainershouse.fi
www.trainershouse.fi

Risto Pasanen, Managing Director, Gredi Oy
+358 40 849 2620, risto.pasanen@gredi.fi
www.gredi.fi


Stronghold Suksee designs and implements digital communications, designed to influence people’s knowledge, feelings and activities. The company is doing online training, webinars and podcasts. Over three years, over 5,000 customers have purchased online training for over 1.5 million customers.

Integrated digital asset management and clear processes

CASE: Suunto

Suunto Oy is one of the world’s leading manufacturers of sports instruments. Its products are known for their design and durability and are sold in over 100 countries. Suunto is part of Amer Sports, the group including Salomon, Atomic, Wilson, Precor and Mavic.

NEW DIRECTION FOR SUUNTO

Sharing a diverse range of digital material in reseller network has long been part of company’s’s operations. Sales and marketing organizations, service centers, and media representatives from different countries are constantly receiving a lot of material such as footage, guidelines and presentations. Previously, there were a higher number of solutions in use, but Suunto wanted to clarify and unify the distribution of digital material to outsiders. “Gredi’s service was best suited to our needs,” says Janne Kallio, Head of Digital Marketing at Suunto.

In the spring of 2012, Suunto started cooperation with Gredi and Suunto has been very pleased. Gredi Haven image bank stores all Suunto’s imagery, such as product images, logos and other visual elements. In addition, the fonts, colors, and general target of catalogs, posters, banners, and other materials are defined using dynamic templates. With the solutions, all marketing material is always up-to-date, brand-managed and shared with just a few clicks across the globe.

Gredi’s solution is also used for actively managing communication towards end users. When all digital media distribution is managed through a single service provider, Suunto does not have to worry about the cost of maintaining multiple solutions, additional work or compatibility issues. Safety is also guaranteed. “The sharing of digital material is now possible for different user groups without the risk that the information would go to the wrong parties,” Kallio sums up.

New boost for marketing and communication

CASE: Tamro Oyj

Tamro is a leading distributor of pharmaceuticals and health products and a service provider in Finland. In the Finnish welfare chain, Tamro has an important role to play: it ensures that pharmacies, hospitals and other health care centers get the medicines and other products they need quickly and reliably. Tamro operates in Tamro House in Vantaa and Tampere. Tamro is a member of the PHOENIX Group, the leading pharmaceutical distributor in Europe.

New boost for Tamro’s marketing and communication

Tamro’s marketing and communications activities were reorganized four years ago. At the same time, Tamro wanted the best marketing and communication tools and technologies to enhance its operations and enable modern digital marketing efforts. The requirement was to have a digital asset management tool and solution that would serve not only our own experts, but also customer target groups and key marketing communications partners. The solution would also provide a user-friendly service and a full-featured interface for the needs of the pharmacy marketing experts. The solution chosen was Gredi, who made impact with his expertise, energy and user-friendly system.

Challenges

In marketing, Tamro needs a large number of marketing and communication materials for its health product brands: logos, images, videos, documents and various marketing materials. In addition, there was a need for a single storage for. Tamro’s visual guidelines and elements, customer magazines, personal photos, event photos and service marketing materials. These data were previously on server disks and were mainly distributed by e-mail. To make marketing and communication more effective, these materials had to be made available in one place easily and transparently, but above all because sharing them with stakeholders had to be brand-managed and secure.

Tamro also wanted to have an e-mail marketing solution that could be managed flexibly by marketing department itself, enabling cost-effective design anddelivery of newsletters to different target groups.

Solution

Gredi delivered a customized solution package to Tamro that matched to both challenges. The digital asset management solution provided by Gredi, named AINO Asset Portfolio, enhances the storage, availability and sharing of digital marketing materials. The easy-to-understand user interface and user management integration features made it easy and fast for operations that previously required a long time.

The Gredi solution newsletter feature enables branded communications for all different target groups. Tamro’s marketing is now able to implement everything easily and cost-effectively. Previously, email marketing was done only occasionally via email software.

Benefits

Gredi’s digital asset management has brought benefits to Tamro’s marketing and communications, and to customers and partners as well:

  • Digital brand materials are now available in one centralized AINO Asset Portfolio system and transparently available to various stakeholders easily, quickly and with brand management. Saving, finding, managing, sharing and publishing the right information is now easy and effortless.
  • The newsletter feature has enabled efficient customer and target group communications. For each target group, customized materials and visual expressions are created and regular customer communication with own resources is cost-effective.
  • The quality of the processes has improved as user management integration has removed manual steps.
  • The user experience of the service has been good and the users have adopted the service well due to the functionality of the interface.
  • In the future AINO Asset Portfolio and its digital information can be integrated into other systems, such as e-commerce.

“We are very pleased with Gredi’s asset management solution. Our marketing and communication processes have been simplified, accelerated and streamlined in many ways. Gredi people’s good attitude, an active grip on the development of the material bank section, and customer service that has worked in every way have made this cooperation really pleasing to us,” says Hanne Bergholm, Marketing and Communications Manager at Tamro.

Efficient campaign tools for 200 election candidates

CASE: The Greens

The Green’s campaign chairman Kirsi Syväri says the Greens wish to help the campaigning of the candidates in a brand managed way. The elections approaching, the Gredi Content Hub was a selected solution for the Green campaign material and brand management.

“We had a working visual design software only for social media, but that was completely inadequate for print campaigning. Candidates have asked us for a decent tool that they do not need to use expensive and difficult graphics software to produce campaign promotions and other promotional materials. So the need was obvious,” says Kirsi Syväri.

“Party leaders decided that Greens will now move from a variety of candidate-specific campaigns to the production of centrally managed campaign templates,” says Kirsi Syväri.

All candidates have the freedom to produce images and texts themselves

“Interesting people get the most votes. We’re not going to control the candidates’ campaign pictures and texts. We give all our 200 candidates the freedom to produce their own marketing material on our Content Hub. We do it in a branded manner so that the Greens’ color scheme, logos and text types are always the same, but the pictures and texts of the candidates can vary personally.”

Candidates can directly produce and order campaign materials such as magazine advertisements, electoral brochures, flyers, stickers, badges, and social media ads in the service. Everything conveniently from one service, with the dynamic templates created by Gredi.

“Thanks to the dynamic templates, we are also able to make customized campaign templates for our candidates,” says Kirsi Syväri. The same convenient, easy and fast customizable dynamic templates can also be utilized by the Green Sub-Organizations, such as Green Youth and Green Women.

Information security also enhances reputation management

Greens required solid security. “We wanted Gredi to provide us with different usernames for different stakeholders. With these well-managed user IDs, we want to prevent vandalism,” says Kirsi Syväri.

Benefit from cost savings for all channels

“With the help of Gredi’s service, we will improve campaigning, we will get cost savings in the production of candidates’ campaign materials, and we will ensure a unified brand look in all the materials and channels produced,” says Kirsi Syväri.

Gredi’s service also strongly supports the communications of the Green League Office. All material and images, such as events, will be stored centrally in Gredi’s digital asset management service. The party office communications professionals can produce print and digital material at a much faster pace using the dynamic templates themselves.

Because the Greens are very active in social media, the social templates can be used to produce high-quality visual updates that reach the target audience more effectively, 100% branded.

“We are communicating through positivity, even if the subject is poverty or other difficult topics. Our communication is the image of our party and ourselves. It is important to have a positive, distinctive main message in campaigning for candidates, and to repeat it sufficiently in multiple channels,” says Kirsi Syväri.

Get more done with Gredi

“There are no other service providers like Gredi in the market. Gredi is a really flexible partner. Gredi’s people have been easy and comfortable to work with from the beginning,” Kirsi Syväri smiles.

Interested? Watch a one-minute video to see what you can do with Gredi Content Hub.

Read more about the Greens!

Visit Gredi’s other fascinating customer stories.

Contact us!

For more information:

Kirsi Syväri
Campaign Manager
Green League
tel. +358 40 56 57958
kirsi.syvari@vihreat.fi
www.vihreat.fi

Risto Pasanen
Managing Director
Gredi Oy
tel. +358 40 849 2620
risto.pasanen@gredi.fi
www.gredi.fi

Founded in 1988, the Green League’s important themes include equality, the environment and the Nordic welfare state. Today, the Green League is made up of about 200 associations operating at local, regional, constituency or nationwide level. The Greens have about 9,000 members. Political lines are decided by the party delegation. Practical activities are led by the party government. The highest decision-making power is used by the party meeting.

Gredi is Finland’s leading asset data management company. Gredi is part of the domestic, independent and prudent Sontek Group. Gred has over 135 customers, over 150,000 users in more than 148 countries, over 65 million digital content in GDPR and data security in data centers in Finland.

Daily tool for marketing and communications

CASE: YIT

YIT is a major European real estate, construction and industry service company. In addition to the Nordic countries and Russia, the company operates in the Baltic countries and Central Europe. In 2010, YIT’s turnover was EUR 3.8 billion and the number of employees was approximately 26,000. Company’s share is listed on NASDAQ OMX Helsinki Ltd.

A tool for daily use in YIT

YIT uses the Brand Toolbox provided by Gredi to manage its brand and marketing materials. “Brand Toolbox is a very important tool for our marketing and communication people,” says Kristina Broman, Brand Manager at YIT. YIT is an international one-brand house and the Brand Toolbox, as its name suggests, is a daily brand management toolkit. “Most of the image and documentary material we need at work can be found from Brand Toolbox,” Broman says.

All the materials in one place

Brand Toolbox includes, among other things, YIT’s logos and official brand images, as well as ready-made product templates for various forms and presentations. Units operating in different countries can use the templates and make their own language versions that look the same. “The biggest advantages are that the materials are in one place, they are in line with the brand and, for example, there are different versions for different channels. The work is getting more efficient when the materials are not scattered and they are always in the right format,” says Broman.

YIT and Gredi have been cooperating for over a decade. Gredi’s predecessor Brandwind provided YIT with an image bank solution that then served a company operating in the domestic market. In ten years, the company has grown into an international group and Brand Toolbox has evolved with it. Today, the system is used by over 500 people in 14 countries. “It is very important for us that YIT look is the same everywhere. Brand Toolbox is almost a necessity for maintaining a common line. For example, in connection with international acquisitions, the new employees will be introduced to the system,” says Broman.

Over the years, the Brand Toolbox has been developed to meet customer needs and the changing needs of YIT. Both Gredi and YIT have been actively involved in the development work. “Based on user feedback, Gredi has improved the user interface and logical paths of the service so that materials are better found and the hierarchy of the site better supports our work processes,” Broman says. The Brand Toolbox has also been expanded along the way, thanks to its modular design. “The Brand ToolBox was last updated with a productized newsletter,” Broman says. Cooperation between Gredi and YIT on Brand Toolbox has been long-lasting and functional. “We are very pleased to cooperate with Gredi. We have grasped our wishes and the Brand Toolbox has been built to fit the needs of YIT.”

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