Daily tool for marketing and communications

YIT is a major European real estate, construction and industry service company. In addition to the Nordic countries and Russia, the company operates in the Baltic countries and Central Europe. In 2010, YIT’s turnover was EUR 3.8 billion and the number of employees was approximately 26,000. Company’s share is listed on NASDAQ OMX Helsinki Ltd.

A tool for daily use in YIT

YIT uses the Brand Toolbox provided by Gredi to manage its brand and marketing materials. “Brand Toolbox is a very important tool for our marketing and communication people,” says Kristina Broman, Brand Manager at YIT. YIT is an international one-brand house and the Brand Toolbox, as its name suggests, is a daily brand management toolkit. “Most of the image and documentary material we need at work can be found from Brand Toolbox,” Broman says.

All the materials in one place

Brand Toolbox includes, among other things, YIT’s logos and official brand images, as well as ready-made product templates for various forms and presentations. Units operating in different countries can use the templates and make their own language versions that look the same. “The biggest advantages are that the materials are in one place, they are in line with the brand and, for example, there are different versions for different channels. The work is getting more efficient when the materials are not scattered and they are always in the right format,” says Broman.

YIT and Gredi have been cooperating for over a decade. Gredi’s predecessor Brandwind provided YIT with an image bank solution that then served a company operating in the domestic market. In ten years, the company has grown into an international group and Brand Toolbox has evolved with it. Today, the system is used by over 500 people in 14 countries. “It is very important for us that YIT look is the same everywhere. Brand Toolbox is almost a necessity for maintaining a common line. For example, in connection with international acquisitions, the new employees will be introduced to the system,” says Broman.

Over the years, the Brand Toolbox has been developed to meet customer needs and the changing needs of YIT. Both Gredi and YIT have been actively involved in the development work. “Based on user feedback, Gredi has improved the user interface and logical paths of the service so that materials are better found and the hierarchy of the site better supports our work processes,” Broman says. The Brand Toolbox has also been expanded along the way, thanks to its modular design. “The Brand ToolBox was last updated with a productized newsletter,” Broman says. Cooperation between Gredi and YIT on Brand Toolbox has been long-lasting and functional. “We are very pleased to cooperate with Gredi. We have grasped our wishes and the Brand Toolbox has been built to fit the needs of YIT.”