With Content HUB, you can easily combine your product information and materials
Digitalization and the increasing number of sales and marketing channels require that product information management is done correctly, and that the information is provided at the right time. Content HUB is the answer when metadata and product information seem difficult to manage. With it, managing product information, identifying and editing information is easier than ever. Your sales, marketing, and communications professionals save time and money when they don’t have to spend frustrating time searching for information and ensuring its freshness. And most importantly, digital intelligent structured product information supports growth when your goal is to increase sales and digitize your business.
Product Information Management – All formats, all channels
Product information, metadata and value-added information are mainly digital. However, digital storage alone does not meet all the requirements of data usage and publishing. Depending on the channel, the material is needed in different formats. For example, YouTube, Facebook, LinkedIn, Vimeo and Instagram all favour slightly different video formats and limit the duration and resolution of the video. The product manager’s job becomes significantly easier when your digital toolkit includes automatic file conversions, workflows, and scheduled publishing on social media channels.
Metadata improves usability and raises quality
Well-designed and completed metadata increases the value of your images, videos, and documents. A properly personalized and high-quality product description increases online store sales by up to tens of percent. A system that allows scheduled and regulated publishing is an invaluable tool for a product manager. The material cannot be published prematurely, and it cannot be used accidentally without permission.