Sinebrychoff and Gredi expand cooperation

Sinebrychoff centralizes digital asset management to Gredi

Sinebrychoff ja Gredi laajentavat yhteistyötä

Sinebrychoff desires more efficiency in marketing and communication as well as controlled brand management in communication between its own organization and customers. Sinebrychoff’s dynamic asset management solution for its restaurant customers is complemented by Gredi Content Hub where Sinebrychoff centralizes all of its digital asset management.

“We have had a traditional media bank for ages. We wanted to get more power out of digital asset management and we also needed to cut down overlapping solutions. We were searching for a modern solution that is capable of meeting the requirements of today’s digital communication and content management,” says Sinebrychoff’s Brand Activation Manager Tuuli Kajaani.

During Sinebrychoff’s history, there have been tons of different images created. Gredi Content Hub also acts as a digital archive for Sinebrychoff, and this way the company’s long tradition is conveyed digitally and securely to future generations.

“We chose Gredi because they had good references about well-functioning implementations. My own previous experience of Gredi’s service, their way of working and response to our needs was also convincing,” continues Tuuli Kajaani.

“We thank Sinebrychoff for trust and we are looking forward to working hard for our expanding co-operation. At the same time, we welcome Sinebrychoff’s team members and their entire digital media to Gredi. We will take good care of it and do our best to meet their needs in the future,” says Gredi’s CEO Risto Pasanen.

For more information, contact:

Tuuli Kajaani, Brand Activation Manager, Sinebrychoff Oy Ab
+358 44 5155 375,

Risto Pasanen, Managing Director, Gredi Oy
+359 40 849 2620,

Sinebrychoff is Finland’s leading brewery, which produces beers, ciders and soft drinks and energy drinks. It also offers a comprehensive range of international beers and through partners a wide range of other alcoholic beverages.

Sinebrychoff started brewing in 1819. Today it is the oldest brewery in the Nordic countries and the oldest food company in Finland. Sinebrychoff manufactures Coca-Cola drinks in Finland. Sinebrychoff is part of the international Carlsberg Group.

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