Integrated digital asset management and clear processes
Suunto Oy is one of the world’s leading manufacturers of sports instruments. Its products are known for their design and durability and are sold in over 100 countries. Suunto is part of Amer Sports, the group including Salomon, Atomic, Wilson, Precor and Mavic.
NEW DIRECTION FOR SUUNTO
Sharing a diverse range of digital material in reseller network has long been part of company’s’s operations. Sales and marketing organizations, service centers, and media representatives from different countries are constantly receiving a lot of material such as footage, guidelines and presentations. Previously, there were a higher number of solutions in use, but Suunto wanted to clarify and unify the distribution of digital material to outsiders. “Gredi’s service was best suited to our needs,” says Janne Kallio, Head of Digital Marketing at Suunto.
In the spring of 2012, Suunto started cooperation with Gredi and Suunto has been very pleased. Gredi Haven image bank stores all Suunto’s imagery, such as product images, logos and other visual elements. In addition, the fonts, colors, and general target of catalogs, posters, banners, and other materials are defined using dynamic templates. With the solutions, all marketing material is always up-to-date, brand-managed and shared with just a few clicks across the globe.
Gredi’s solution is also used for actively managing communication towards end users. When all digital media distribution is managed through a single service provider, Suunto does not have to worry about the cost of maintaining multiple solutions, additional work or compatibility issues. Safety is also guaranteed. “The sharing of digital material is now possible for different user groups without the risk that the information would go to the wrong parties,” Kallio sums up.